Lauren stepsky - unit 1

 25/02/25 Film Advertising  Three film case studies : Encanto, Get Out and Bait  Disney as a conglomerate  Disney junior  Disney plus  Brand - theme parks  Pixar Espn  Marvel  20th digital studios  Disney - case study: Marketing Encanto (2021) Digital Advertising: Disney has its own YouTube channel it has over 7 million subscribers with a special tab for Encanto has a trailer of the film and music videos    Twitter, facebook and instagram  Tik tok was successful as it used Encanto sounds, dance trends, duets, top trending sounds  Theatre musicals  Theme parks  Facts  Playlists Disney plus streaming  Traditional Advertising: Teaser trailer  Billboards DVD cover  Train posters  Magazine advert  Past Exam Question - jan 2020  Identify four advantages of a conglomerate ownership structure  The whole production can be made in house  Less expensive  More areas of e...

 7/02/25 Audiences  Niche - attracts a small audience - specialise interest media product that may only appeal to a small number of people or those who fall within a specific demographic profile  Mainstream - attract a wide audience - an audience that consumes a product that appeals to a wide range of groups and cultures  Barb - Broadcasters audience research board - collate viewing figures for all major uk broadcasters such as BBC, ITV and Sky - commission popular shows for more seasons data can then be used by television companies to assess how well a television series is performing- compared with previous series for example or with rival shows on other channels  Barb - viewing TV data - how many or how they viewed TV shows (age genre ethnicity) E.g. X factor - specific month/ week 3.12 on Sunday 3.81 on Saturday  Doctor who - David tenant had most viewers  Barb data  Love island 25-34 year olds watched to the most to watch love island 16-24 ...

 03/02/25 Marketing and Distribution   Digital (social media, digital billboards, qr codes and Traditional ( billboards, magazines, newspapers, leaflets, posters, radio and TV)advertising  Advertising - payment from a brand in return for the placement of promotional material on pages or during breaks in production - could be in the form of commercial breaks, or via product placement  Traditional Advertising BBC TV Doctor Who - sci-fi (magazine, poster, billboard and radio) Blue planter - hybrid - to and YouTube  Above the line advertising  - where mass media is used to promote brands, these include conventional media such as television and radio advertising, print and the internet. Above the line advertising is very obvious to consumers and appeals to mass audience this is aimed at a wider audience  Below the line advertising  - is the  Distrubution of pamphlets, stickers, promotions and logos at the point of sale. This method of advertising ...