Film Advertising

 25/02/25

Film Advertising 

Three film case studies : Encanto, Get Out and Bait 



Disney as a conglomerate 

  • Disney junior 
  • Disney plus 
  • Brand - theme parks 
  • Pixar
  • Espn 
  • Marvel 
  • 20th digital studios 

Disney - case study:
  • Marketing Encanto (2021)



Digital Advertising:
  • Disney has its own YouTube channel it has over 7 million subscribers with a special tab for Encanto has a trailer of the film and music videos  
  •  Twitter, facebook and instagram 
  • Tik tok was successful as it used Encanto sounds, dance trends, duets, top trending sounds 
  • Theatre musicals 
  • Theme parks 
  • Facts 
  • Playlists Disney plus streaming 



Traditional Advertising:

  • Teaser trailer 
  • Billboards
  • DVD cover 
  • Train posters 
  • Magazine advert 











Past Exam Question - jan 2020 

Identify four advantages of a conglomerate ownership structure 

  • The whole production can be made in house 
  • Less expensive 
  • More areas of expertise 
  • Opportunities to collaborate 

Explain how one institution you have studied used its conglomerate ownership structure to advertise one of its digital media brand or products 

Disney used it conglomerate to advertise their movie Encanto one way they did this was through the Disney store they sold toys and merchandise of the film to entice people to watch the movie this was successful as it was not only making money by people wanting to watch the film but also getting money from people buying the merchandise. 

June 2018 

Identify four methods for collecting audience feedback used by media producers for specific media products you have studied 

  1. Interview 
  2. Survey
  3. Questionnaire 
  4. Focus group













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