Pest Analysis

 27/03/25

Pest Analysis 

Political factors - has anything influenced the media product 

• Some top media websites are banned in certain countries such as china and Middle Eastern countries 
• Films and programmes are altered to respect certain religions and political rules in their countries 
• Social media is also used for political purposes and campaigns and protests 

Economical Factors - are their any changes to economic environment that impact accessibility for audience and production 

• Subscriptions 
• Companies paying for advertising campaign 
• Revenue 
• Social media payments 
• Paywalls 
• Impact on globalisation 

Social Factors - consumer lifestyle or social awareness changing 

• Privacy issues sharing content 
• Fake news 
• Cyber bullying and interacting

Technological Factors - is there an impact of technological advancements or emerging technology  

• Social messaging 
• Ability to stream/download videos
• Global accessibility 
• 27/4 access

7a)

1. shows if it could be offensive 

2. can see if it is at the correct price

3. if there is enough diversity

4. if it is widely accessible 

7b)

1. one reason why it is important to gather information on a media product that is being produced to see if people will like it. it is important to see if the media product will be successful before producing it as it can help save a company time and money. 

2. another reason why it is importance to gather information on a media product that is being produced is that they can see if there is any improvements that can be made, or if anything needs to be changed. this can be helpful as it can provide a company with information as well as making sure that their product will be successful.