Heart FM radio

 AM - amplitude Modulation 

FM - frequency Modulation 

DAB - digital audio broadcasting available via DAB radio

Dedicated stations websites 

Radio Apps

Spotify - is one of the most popular streaming service owing as it has variety of subscriptions options with one being free with adverts 

Spotify - has joint ventures with internet tv streaming services such as now tv 

Apple Music - you have to pay for streaming 

Amazon music - has become a large streaming service owing to being part of amazon prime subscription package content is pushed by amazon to encourages users to listen to samples. This is achieved by popular amazon prime services such as Alexa that are based around listening to audio around the home 

- strawberry’s - summer 
- heart dripping cream name if radio and logo 
-hearts colour scheme 
-slogan - enjoy their station louder “turn up’

- heart like logo 

- repetition red iconic colour 

-“feel good” - escapism listening music and enjoy entertainment 




Television Advert 

  • The use of the colour red - eye catching repetition headphones phones door radio means hearts with u everywhere and easily accessible 
  • Feel good have fun together clear message utopia way of life happy

  • Sponsorships on website are Apple Music
  • They can listen on website, app global player 
  • Older people
  • Easy navigate 

Target audience - wide audience depending on specific heart channel - mainstream music - both men and women - broad music appeal - presenters - personal identity have your favourite identify with the presenter 

- sign up to be a heart vip member exclusive access- loyal listener - link to socials facebook for older demographic 

Jingle - short slogan, verse or tune designed to be easily remembered, and is especially used in advertising these add to products overall brand identity - the elements that distinguish it for the customer 

BBC radio 2 - Sophie’s kitchen disco

How they appeal to 25-44 year olds?

  • Upbeat 
  • Using famous songs attract audience of peoples favourite music 
  • Using peoples favourite artists 
  • Repetitive slogan turn up feel good have fun
  • Pop music 
  • Catchy short - attracts listeners 
  • Bubbly voice over reflects mood and atmosphere 
Key terms 
  • Mode of address - media product speaks to, attract its audience 
  • Sound motif - sound effect or combination of sound effect associated with a particular setting, situation, character or idea
  • Ident - a short piece of audio or audio visual content produced by radio television stations to identify themselves on air 

Heart Phone In

  • This is heart - indent/sound motif -clarify brand identity jingle recognition 
  • Upbeat - relatable 
  • Personal identity and social interaction - call in first name colloquialism informal language, talks directly to presenter - relationship feel more comfortable dialouge together in courage’s others to phone in 

The accent game

  • Upbeat 
  • Fun games 
  • Humerus  
  • People can join in guessing at home 
  • Whisper heart - conforms band identity beginning and end 
  • Equality having man and men invites larger audience 
RAJA and Audiences 

  • 87% of population tune in to radio eye week 
  • Highest quarter listeners q4 of 2022
  • Lowest quarter listener q4 2024








HEART- 1.4 PERCENT 13 THOUSAND 

RADIO 1 - 13 PERCENT 7 THOUSAND 

KERRANG! -  DOESN’T 

HEART - radar use to analyse their audience profiles 

OFCOM -regulars tv and radio ensure transparency (fair accurate, reflect society diversity) must be correct and appropriates time -advertisements are appropriate and timed no commercial reference or material that applies a particular agreement make it applicatble for target audience 








Comments

Post a Comment

Popular posts from this blog

Textual analysis theorists

Image
  25/03/25 Textual Analysis Theorists  Narrative Theories: Levi-Strauss and Binary Opposition - narrative tension is based on opposition or conflict this can be as simple as two characters fighting but more often functions an ideological level e.g. old vs young, black vs white, boys vs girls, good vs evil, rich vs poor, authority vs weakness  Propp Theory - analysed plot to identify narrative - 8 key character types every single story: Hero- quest ends up love interest Chris  Villain - goes against hero whole family  Dispatcher - sets hero on quest rose  Donor - helps hero sometimes has magical powers or object that will help them  Princess - prize for the hero, hero deserves her must overcome task and end up happily ever after Chris  Her father - rewards hero father of princess  False hero - takes credit actions of hero try’s marry princess Rose  The helper - someway helps hero on their mission rod  Todorov Theory - basic structure...
Read more

Video Games: Call of Duty

Image
  7/04/25 Video Games: Call of Duty Ownership Franchising - activism on also franchise the “call of duty” brand to number of different companies Merchandise- includes action figures, comic books and card games e.g mega blocks, card games, board games, books and toys  Video game franchise - brought in a lot of revenue over 15 billion since 2013  Celebrity endorsement as a strategy to market the product e.g. Michael b Jordan  Listen to their audience billboards - marketing strategy  Teasers every six months - promotional content like a film long trailer  Above the line - traditional advertising BFI IMAX, London  Live stream  5 billboards in New York, lots angles London and Paris  26 million promoting infinite warfare used both digital and traditional  Snap codes go straight into snap chat accounts for call of duty  Community - forums  8/04/25 Audience and Regulation The Games Rating Authority (GRA), formerly the Video Standards C...
Read more

TV Ownership

Image
 22/01/25 TV Ownership 7 media industries/sectors : Television Film Radio Magazine Newspapers Video games  Advertising and marketing  Identify (1 mark) Explain (2 mark) Analyse (12-16 marks) Discuss (12-20 mark) Why do we pay a television license fee? BBC cost 169.50 - 174.50 By paying the BBC licence fee the public has a right to demand and expect particular programmes and quality programmes  Types of programmes on BBC : News  Educational programmes  Documentaries- panoramas  Soap operas and cuffs BBC films  Lifestyle Entertainment  Quiz shows / game shows  Sports coverage  Types of programmes on ITV : Reality  Entertainment  Action drama  Sports coverage  News  Soap operas  Similarities and differences between BBC and ITV terms of programmes output: SIMILARITIES : Soap operas Drama  Sports  News  Entertainment  DIFFERENCES : No adverts on bbc  More variety on bbc  BBC hav...
Read more