Lauren stepsky - unit 1

  22/04/25 Final Question 4-5 paragraphs  What you need to include - Theory case study argument  Media effects model/theory - what are the effects media has on audience/ individuals  TOP MARKS - counter argument agree and disagree  Feb 24th - systems went down through reporting ai fault with an systems accounts got banned  Case study sandy hooke gun violence video - social media accessibility violence influenced desensitiation Theory’s   For Active/passive audience  Passive audience just consume accept and easily influenced - younger more passive not able to make own opinion  Active audience interpret media audiences individually - form own opinions  Hypodermic needle theory Theorises that audiences essentially passive and will readily absorb messages replayed to them by media - this means that after watching a violent horror movie or playing a violent POV shooter audience members will be negatively influenced  This presupposes that...

  7/04/25 Video Games: Call of Duty Ownership Franchising - activism on also franchise the “call of duty” brand to number of different companies Merchandise- includes action figures, comic books and card games e.g mega blocks, card games, board games, books and toys  Video game franchise - brought in a lot of revenue over 15 billion since 2013  Celebrity endorsement as a strategy to market the product e.g. Michael b Jordan  Listen to their audience billboards - marketing strategy  Teasers every six months - promotional content like a film long trailer  Above the line - traditional advertising BFI IMAX, London  Live stream  5 billboards in New York, lots angles London and Paris  26 million promoting infinite warfare used both digital and traditional  Snap codes go straight into snap chat accounts for call of duty  Community - forums  8/04/25 Audience and Regulation The Games Rating Authority (GRA), formerly the Video Standards C...

  Point, Eample, Explain, Theory  You will need 3x paragraphs (12 marker) 18 mins 4 paragraphs (15 marker) 23 mins The first paragraph should include a brief introduction, introducing the question and the set text you have chosen Each paragraph should then follow this structure: Point - what is the point you are making? Example - where does this specifically link to in the set text? Explain - how does it link back to the question and why? Expand on media language  Theory - what theory does this link support? Analyse how genre convention have been used to create meaning in a media product you have studied (12 marker)  Jordan Peel’s 2017 film Get out uses several character stereotypes to highlight the horror genre. This response will analyse how genre conventions have been used to create meaning within the film, with a main focus on the first scene. (12 marker) Get Out begins with portraying the likes of a horror genre through its use of mise-en-scene of lighting....

 AM - amplitude Modulation  FM - frequency Modulation  DAB - digital audio broadcasting available via DAB radio Dedicated stations websites  Radio Apps Spotify - is one of the most popular streaming service owing as it has variety of subscriptions options with one being free with adverts  Spotify - has joint ventures with internet tv streaming services such as now tv  Apple Music - you have to pay for streaming  Amazon music - has become a large streaming service owing to being part of amazon prime subscription package content is pushed by amazon to encourages users to listen to samples. This is achieved by popular amazon prime services such as Alexa that are based around listening to audio around the home  - strawberry’s - summer  - heart dripping cream name if radio and logo  -hearts colour scheme  -slogan - enjoy their station louder “turn up’ - heart like logo  - repetition red iconic colour  -“feel good” - escapism li...

 28/03/25 Newspapers The sun - tabloid - pictures  The independent - broadsheet - more words more formal  Tabloids informal language more images gossip celebrities sports coverage competitions cheaper news values are low SOFT  B-road sheets based politics current affairs serious events information more text than images formal language in depth journalism telegraph Sunday conservative times Sunday times labour who Murdock wants to please independent guardian centre left moderate HARD  Key words bias mediation-manipulated the process everything goes through before reaches audience choose what part of story they want to show changes story cropping  Ownership   The Independent - by Alexander Lebedev Publisher Independent Print LTD (independent, independent on Sunday and i)  Now online format only release online no longer print  Why independent went online: not able to sell printed copies - loosing money  Cheaper, cost effective  Read...