Film Audieinces

 27/03/25

Film Audiences 

Encanto - target audience is families and children which is a mainstream audience family friendly all races all genders all ethnicities 

Get out - niche because of the genre type quite graphic hard hitting story15-25 black  people who do media studies 

BBFC rating - U PG 12A 12 15 18 R18 

Target audience get out:

• Primary - men and women 15-30 horror movies 
• Secondary boarder age range 
• Fans of indie films/ or thriller 
• Tertiary fans of other film genres 
• Appeal to members of black community black politics psychographic profile- tensions in film around audience understanding the meanings
• Targeting other ethnicities to make a statement 

Get out - niche:

• Black audience - Jordan peele 
• White audience - educate on black American experience 
• Appeals both male and females 15+
• Grace - wide appeal for a niche genre 
• Followers of the work of Jordan peele or actor Daniel Kaluuya 

Netflix to set own official uk age rating under BBFC system:

- Netflix uk make its own rating system approved by BBFC 

- first time BBFC have worked with a provider to put a scheme together and given BBFC rating make its own system collaboration classify all programme different tags on films e.g. nudity, swearing and violence 

-tested for a year 80% of parents worried about children seeing inappropriate content 

-BBFC have set guidelines to achieve more consistent use of trusted age ratings online 

-pilot was successful extended for five years and have worked together since

Appeal Disney to adults:

-nostalgia 

-hidden adult jokes and innuendos 

Narrative and theme predictable this is appealing and specked by audiences 

-values for Americans opportunity the dream the freedom being patriotic love family universal values and themes

Uses and Gratifications:

- personal identity 

-informed and educated 

- entertain escape real world / escape stresses 

- enhance social interaction 

Get out is very niche it appeal to age 15 to 30 as it is quite graphic and is a hard watch for younger children. Old people might want to watch it to be educated about the black American experience, secondary audience could be 30-45 this can be applied to uses and gratifications as it can inform people on  the black American experience and how hard it is as well as entertainment due to the horror and thriller aspect. Uses and gratifications can also be used to explain get out through entertainment as due to the genre of thriller and horror people who enjoy that genre will be emerged by the film. 

The way companies communicate with audiences can vary either social media such as tik tok with reviews  leaving comments and questionnaires polls and focus groups

Jan 2019 q9  identify three ways audiences can interact with the producers of digital media products 

focus groups polls and questionnaire 3/3

Jan 2020 q7a  identify three ways tv and radio presenters can use social media to interact with audiences 

Likes comments and videos 3/3 

Jan 2017 q8a  Explain two ways that social media has been used to advertise a product that you have studied 

One way social media has been used to advertise get out is through trailers on social media this allows their target audience to watch the trailer and get a sneak peek into what the movie entails, this allows people to see if they would be interested in the movie and if they should go and watch it. 

Another way social media has been used to advertise get out is through posters on social media which includes actors and actresses involved this will allows fans of certain actresses to want to watch the film as they enjoy watch those actors, it also contain the information of release date so their audience know when they can watch it and be ready. 4/6