Lauren stepsky - unit 1

 28/03/25 Newspapers The sun - tabloid - pictures  The independent - broadsheet - more words more formal  Tabloids informal language more images gossip celebrities sports coverage competitions cheaper news values are low SOFT  B-road sheets based politics current affairs serious events information more text than images formal language in depth journalism telegraph Sunday conservative times Sunday times labour who Murdock wants to please independent guardian centre left moderate HARD  Key words bias mediation-manipulated the process everything goes through before reaches audience choose what part of story they want to show changes story cropping  Ownership   The Independent - by Alexander Lebedev Publisher Independent Print LTD (independent, independent on Sunday and i)  Now online format only release online no longer print  Why independent went online: not able to sell printed copies - loosing money  Cheaper, cost effective  Read...

 28/03/25 Kerrang Magazine Music magazine  Wasted talent  - made kerrang  Kerrang Tv - box plus network  Kerrang Radio- Bauer media  Digital Advertising Traditional advertising  Tv advert  Print advertising - kerrang tour poster  Tour advertised in magazine itself  Textual Analysis 

 27/03/25 Pest Analysis  Political factors - has anything influenced the media product  Some top media websites are banned in certain countries such as china and Middle Eastern countries  Films and programmes are altered to respect certain religions and political rules in their countries  Social media is also used for political purposes and campaigns and protests  Economical Factors - are their any changes to economic environment that impact accessibility for audience and production  Subscriptions  Companies paying for advertising campaign  Revenue  Social media payments  Paywalls  Impact on globalisation  Social Factors - consumer lifestyle or social awareness changing  Privacy issues sharing content  Fake news  Cyber bullying and interacting Technological Factors - is there an impact of technological advancements or emerging technology   Social messaging  Ability to stream/download videos Global ...

 27/03/25 Film Audiences  Encanto - target audience is families and children which is a mainstream audience family friendly all races all genders all ethnicities  Get out - niche because of the genre type quite graphic hard hitting story15-25 black  people who do media studies  BBFC rating - U PG 12A 12 15 18 R18  Target audience get out: Primary - men and women 15-30 horror movies  Secondary boarder age range  Fans of indie films/ or thriller  Tertiary fans of other film genres  Appeal to members of black community black politics psychographic profile- tensions in film around audience understanding the meanings Targeting other ethnicities to make a statement  Get out - niche: Black audience - Jordan peele  White audience - educate on black American experience  Appeals both male and females 15+ Grace - wide appeal for a niche genre  Followers of the work of Jordan peele or actor Daniel Kaluuya  Netflix to set own...

  25/03/25 Textual analysis and media language Sound: Diegetic - within the text  e.g. dialogue sound effects music a source within text  Non diegetic - added in afterwards e.g. added in music  On screen sound - when see the source of sound  Off screen sound - when cannot see source of sound  Parallel - sound matches the action - in a playground full of children screaming and laughing happy sound  Contrapuntal - doesn’t match the action - sound complete opposite  Editing  Fast editing - anxiety creates pace  Slow long scenes - more relaxed  Transition - fade, straight cut dissolve and wipe  Editing psycho  Before attack IIIIIIIIIIIII.13/14     IIIIIIIIIIIIIIIII 17 After attack  Camera: Shots, movement and angles  Extreme close up- emphasise importance or significance  close up- emphasise how important character is mid shot - (waist up or down) creates action and enigma sees more background long sho...

  25/03/25 Textual Analysis Theorists  Narrative Theories: Levi-Strauss and Binary Opposition - narrative tension is based on opposition or conflict this can be as simple as two characters fighting but more often functions an ideological level e.g. old vs young, black vs white, boys vs girls, good vs evil, rich vs poor, authority vs weakness  Propp Theory - analysed plot to identify narrative - 8 key character types every single story: Hero- quest ends up love interest Chris  Villain - goes against hero whole family  Dispatcher - sets hero on quest rose  Donor - helps hero sometimes has magical powers or object that will help them  Princess - prize for the hero, hero deserves her must overcome task and end up happily ever after Chris  Her father - rewards hero father of princess  False hero - takes credit actions of hero try’s marry princess Rose  The helper - someway helps hero on their mission rod  Todorov Theory - basic structure...

 Genre - psychological thriller, horror  Themes - racism, discrimination - contemporary America USA  Opening sequence - very important -information which is intriguing as we meet him later in the film - suspense - mood, scene grabs out attention white suburb black man who is abducted into a car  Chris a black photographer goers to his white girlfriend rose parents house  Roses mum hypnotises Chris  Party at the house ‘black is in fashion’ Codes and conventions  - expectations of the media products e.g. horror film, blood, gory, weapons, mature language, jump scares, dark setting  - genre - horror/psychological thriller /thriller   -what does the audience expect from a film in this genre - scared, cry, scream, shout, root for the victim, cheer when the bad people die  - music - spooky eerie music  -setting - isolated woods derelict  -lighting night shots - sometimes high key lighting tense atmosphere  Narrative linear puts ...

 11/03/25 Www - working well with data and interpreting information  - understanding of the differences between the bbc and itv as examples of public service broadcasting and commercial tv providers  -Disney - example of a company advertising its products  - many got Barb broadcasters audience research  board  Ebi  - time shifting  - horizontal integration - vertical integration 

  04/03/25 Independent Film and Production Roles  Post-production - after the production putting the final product together - film and tv magazine productom Production -  Runner - going and getting resources people forgot - odd jobs coffee run  Editor - sound magazine film and tv  Independent film - made by independent film company not a conglomerate  Independent films - get out, talk to me, pulp fiction, the QB and me, whiplash  Independent films studious - A24, ambush entertainments new line cinema , new line cinema  Content differs from conglomerate because : smaller budget, fewer overall resources personnel, equipment , original stories , messages/ themes around ordinary people  Independent films are made outside of the Hollywood studios  First look deal - gives company the right to make a deal or refuse a deal first the production companies which made get out were successful making their first look deal with universal who was going ...